madeline elizabeth

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Campaign Concept: Tatcha knows that achieving healthy skin is a journey with multiple paths. This summer, Tatcha is embarking on a journey to the South, bringing the Tap into Purity initiative to skincare enthusiasts. Discover the natural power of clean water as it enhances your inner glow. Our interactive clean water, clean skin demo, featuring the Tatcha Silk Serum, offers transformative results without the harsh reactions of retinols and sun damage. Embrace the clarity and radiance of the Silk Serum, boosted by the purity of clean water. Experience the Tatcha difference and live beautifully under the sun.

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In this project, I harnessed a deep understanding of integrated marketing and the consumer journey to craft an innovative campaign for the Tatcha brand, aimed at attracting new consumers, reengaging existing ones, and boosting market share. Employing class frameworks, I strategically developed an engaging Introduction Section, mapped out a comprehensive 360-degree Consumer Journey, and designed impactful Social Media Posts. My visually compelling Integrated Marketing Strategy, aligned with the brand's identity, showcased my creative prowess. By setting clear objectives, formulating effective strategies, and visualizing consumer mindsets, I demonstrated a holistic approach that seamlessly integrated various marketing levers, resulting in a compelling and successful campaign.