madeline elizabeth

For the creation of the "Swoosh" Fragrance, my fragrance product launch involved both creativity with strategic thinking. It started with an immersive exploration of the Nike brand, laying the foundation for a compelling product brief. Guided by detailed customer and competitor analyses, I strategically outlined objectives for both the fragrance and its branding.

The evolving market creates an opportunity for Nike to launch a fragrance that reflects its core values of confidence, passion, inspiration, and motivation. By aligning with sustainability and inclusivity goals, Nike can tap into this new market while reinforcing its brand identity. This move not only meets present standards but also positions Nike to connect with its community through both apparel and fragrance, a step toward the brand's future vision.

Through the art of scent curation, I crafted the fragrance notes and formulas, skillfully translating the essence of Nike's spirit into a captivating olfactory experience. To visually capture the fragrance's identity, I developed an expressive mood board and mind map. Utilizing the capabilities of Adobe Photoshop and AI rendering, I brought primary and secondary packaging designs to life, expertly showcasing versatility.

The marketing narrative began with planning the pre-launch, launch, and post-launch phases. To creating mockups for social medias, billboard, stores, immersive pop-ups, and launch party. Drawing insight from data analysis, I projected KPI's, distribution, and sales plan strategies strategies, setting the stage for the fragrance's trajectory.