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Fashion Advertisement

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Behind the Scenes LookBook:

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My concept statement "live for the moment, ignite your inner spirit" inspired me to create a Free People fashion advertisement. In this shoot, I styled my sister and cousin in a flowy and glamorous style with a focus on fall hues. With the inspiration from previous Free People ads, my field was the perfect location for the shoot. 

The fashion advertisement I creative directed, as well as styled and photographed was inspired by the brand Free People. This project involved a lot of behind the scenes work including planning, concepting, and sketching storyboards and shot lists. As well as background research on the brand and developing a concept for the photoshoot.

Skills:

Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Photography, Photo Editing, Styling, Creative Direction, Art Direction

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© 2023 by Madeline Schreffler

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